E-commerce · Web Development · Mobile App

Nova Labs

A headless, Next.js commerce experience delivering near-instant storefront speed for a D2C tech brand.

ClientNova Labs
Year2025
IndustryConsumer Electronics
PlatformHeadless · Next.js
ServicesHeadless Commerce, Next.js / React, Custom Checkout, API & CMS

The challenge

Nova Labs was launching premium hardware and wanted a storefront that felt as advanced as their products — instant, app-like, and free of the constraints of a templated platform.

Our approach

We built a headless store: a Next.js/React storefront on the front, commerce APIs and a headless CMS behind it, and a custom checkout. The result loads instantly, ranks well, and gives the team total design freedom.

“A headless, Next.js commerce experience delivering near-instant storefront speed for a D2C tech brand.”

The results

Numbers that moved.

0.9s
Time to interactive
98
Lighthouse performance
+61%
Mobile conversion
+44%
Organic traffic

It’s the fastest store we’ve ever shipped — and we can build anything we imagine on top of it.

RRahul Khanna
Founder, Nova Labs
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